No matter what industry you’re in or the size of your organisation, I think it’s safe to say you’ll want to be head and shoulders above your competitors and be seen as the leader within your sector. The way you publicise your brand is key to achieving this, so it’s always a good idea to use unique strategies and techniques that enable you to stand out.
Doing so will help boost awareness of your brand among your target audience and, with any luck, encourage them to view your company in a more positive light. So, what can you do to create a good impression? There are plenty of options to choose from, though I’ve put together some information on what I feel are the most effective below.
Use personalised promotional products
A good way to ensure your company is thought of in a positive light is through the use of personalised promotional products.
While studies by the British Promotional Merchandise Association show 56 per cent of people feel more favourable about a company that has provided them with branded gifts, I think offering items that are truly unique to them is likely to be appreciated even further.
Whether you choose to distribute branded promotional memory sticks that have the recipient’s name on them or mugs that feature a special message, adding a personal touch to these items means recipients are more inclined to keep hold of them. This, in turn, will result in recipients being exposed to your brand for longer and should give them more impetus to interact with your organisation.
Using flash mobs to promote your products and/or services will certainly create a lasting impression among an audience, notably because they won’t be expecting it to happen.
Companies that have deployed flash mobs in the past have organised mass pillow fights in city centres or got hundreds of people to perform a dance routine in a busy train station as a way to get their message out there. Of course, how you choose to gain the attention of passersby is up to you, but it’s best to try and go for something that will stop people in their tracks and take notice of you.
Once the performance is over, you should follow up your marketing efforts by giving out flyers and promotional products to members of the public. That way, they’ll know exactly who was behind the spectacle that they’ve just seen!
Hand out free food
Let’s face it, we all need to eat and you should find the prospect of handing out free food is a great way to draw in people and create a buzz around your business.
Giving out free samples will obviously be beneficial to organisations like bakeries and coffeeshops, but they can in fact be used by all kinds of companies. For example, a recruitment firm attending a careers fair for students may want to offer free doughnuts as a way to increase footfall to their stall. This incentive alone is bound to give people the impetus to visit a desk and, once they have arrived, firms have the perfect opportunity to tell them more about their business.
To ensure you’re using this marketing tool to best effect, you should give out branded packets. Distributing chocolate bars and packets of mints and sweets that feature your company’s logo should see your brand resonate more firmly in the minds of recipients.
These are just some of the weird and wonderful ways that businesses can ensure their brand stands out from their competitors, but what steps are you taking? We’d love to hear from you so please share your experiences and leave a comment below.